Artificial Intelligence for Marketing: Practical Applications

This enables more personalized marketing tactics to nurture brand loyalty and create powerful brand awareness campaigns. Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. Check out how the Atlanta Hawks use Sprout’s Tagging feature for this very purpose. AI platforms can suggest optimal prices for products in real-time by evaluating huge quantities of historical and competitive data.

Chatbots should be used with care based on your target audience and supported by a live human as often as possible. Similarly, if you have ever dialed an 800 customer service number and pressed 1, 2 or 3 to speak to a robot, you know how frustrating that can be. Voice search optimization has become a necessity, rather than a luxury, and with real-time applications, marketers can calculate how this technology can assist them to increase their organic and natural presence online.

What are the benefits of using Generative AI in Marketing?

Even to this day, marketers are still looking for better ways in which they expect and prefer to engage with their consumer market. Industry development continues to remain lopsided, often only reserved for bigger, more advanced companies that have adequate knowledge and resources to successfully implement fundamental AI infrastructure into their marketing strategies. The existing, and ongoing need for artificial intelligence within the marketing ecosystem has already seen the unlimited potential for organizations that can accurately apply practical techniques within their marketing strategies.

Positioning is currently a human task, for it involves judgment, intuition, and creativity that machines are not particularly good at it yet (Davis and Marcus 2015; Schoenick et al. 2017). Kelly (2019) argues that creativity is not just about novelty but is also about social acceptability. Because creativity is socially embedded, a good positioning is in the eye of the targeted customers.

Benefits of Using AI in Marketing Strategies

He has previously worked for a tech startup and consulted with data scientists on the latest AI tools to improve communication and media. This way you can track all your key marketing data to see what’s working and what isn’t, allowing you to allocate more of your budget to the things that are generating value and profit for your brand. You can now reach an unprecedented number of using AI tools that help categorize what’s hot and what’s not, giving your brand the attention it deserves. Artificial intelligence has undeniably given companies colossal productivity and efficiency boosts in different areas, particularly marketing. Using AI, you will easily identify topics likely to attract your audience’s attention by presenting content they love and understand. Also, add chatbots that feed on automated processes to your site to give customers a general idea of your services.

A “customer segmentation” software was created to help marketers better understand their customer base. The future of digital marketing is here.And by that, we mean Artificial Intelligence (AI). For example, say a customer orders a lot of iced drinks or shops at a certain time of day.

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